Atit Mehta

Head of Media Buying for India, HUL

Atit Mehta comes with over 10 years of experience in media planning and buying. Currently with Hindustan Unilever Limited for the last two years, Mr. Mehta was earlier with Colgate Palmolive as Country Media Manager. He also spent a significant amount of time at Group M as Business Director.

Sandeep Amar

Head Marketing & Audience, Indiatimes.com, The Times Group

A seasoned professional in the internet domain, Mr. Amar comes with over 12 years of experience in leading marketing roles at illustrious companies. He currently steers online marketing campaigns for all portals of Times Business Solutions i.e. Timesjobs.com, Magicbricks.com, Simplymarry.com and Magicbricks.com. Prior to which Mr. Amar was at Citigroup, as AVP - Internet Marketing leading the entire online channel business for the group and products. He has also worked in a senior marketing role at Zee Telefilms, Indiatimes and the Hindustan Times in the past. Mr. Amar is also an active blogger on the internet space, and blogs exclusively at sandeepamar.blogspot.com and internetevolution.com.

Neville Taraporewalla

Director - Advertiser and Publisher Solutions Group at Microsoft Corporation India

Mr. Taraporewalla's career spans 23 years as a new media evangelist, having seamless exposure to print, web and mobile mediums in both international and domestic markets. A well respected professional in digital media circles, before joining Microsoft, Mr. Taraporewalla was CEO and Online Media Director Asia-Pacific at Publicitas Digital, where he was responsible for managing online media assets of Publicitas in Singapore, China, Hong Kong, Thailand and Malaysia. Prior to that, he was appointed at Yahoo! as Director and Country General Manager India where he successfully turned around local operations onto the path of profitability within a short span of 18 months. Mr. Taraporewalla's wealth of top general management experience has also extended to stints at Mid Day Multimedia Ltd, Indiainfo.com and Times Interactive, part of the Times of India group. Neville Taraporewalla is also co-founder of IAMAI, the Internet and Mobile Association of India.

Rajan Srinivasan

Vice President - Sales at Web18 Software Services Ltd.

Mr. Srinivasan has 15 years of sales and business development experience, of which over 6 years are in the online space. With extensive experience in ad sales and business development, he has worked with a number of startup operations such as Sony Entertainment Television, BBC World, Microland's Internet Ventures (Media2India.net and Indya.com). Having also worked with the Indian Express Group & MTV India in the past, Mr. Srinivasan has vast experience in different mediums such as print, television and the internet. Mr. Srinivasan is passionate about the digital medium and is very keen on working to help shape this into its deserved space in today's media business.

Madan Sanglikar

Partner - Invention at Mindshare

Mr. Sanglikar has been an evangelist in the online media space for the last 15 years. Currently with Mindshare India, the world's leading marketing and media group, Madan was previously National Director at Mindshare Interaction. Having also served as Manager at Starcom Digital, Mr. Sanglikar was also a consultant with Mediaturf, where he was responsible for business development in Mumbai and Bangalore territories. He has also worked extensively with Sify Corp and the Times Group. Mr. Sanglikar has graduated from the Indian School of Business.

Sabina Solomon

General Manager with Media Research Users Council

Sabina Solomon is an advertising professional with over 20 years of experience in the field of Advertising Media, Direct Marketing and Media Research combined. She started her media career in 1988 with Ogilvy and Mather and worked on some blue chip clients such as Johnson & Johnson, Cadbury's Hindustan Lever Ltd and AT&T for five years. In 1993 she set-up 'DataBasics', a Direct Marketing agency, with a partner which subsequently merged with DIREM Marketing Services Pvt Ltd where she was a shareholder and Board member. In her seven years in Direct Marketing. Sabina Solomon has worked through the entire spectrum of DM from New Business Development to Database Management to Teleservices management. In 2003 she turned a Media Consultant and has worked across constituencies. She was a consultant to the Sales and Marketing dept of Indian Express, Mumbai. She was also a Media Consultant to Advertising agencies such as Law and Kenneth, AMO. She briefly worked with Carat Media Services, Mumbai as a Business Director in 2004. She is the General Manager with Media Research Users Council where she is responsible for running the Council. MRUC is an industry body comprising of members from advertising and media agencies, media owners and advertisers with the mandate for commissioning media research for the purpose of buying and selling of media. Sabina Solomon has a Masters degree in Marketing from Jamnalal Bajaj Institute of Management, Mumbai.

Amit Verma

Ex-CEO, aMap

Amit Varma has worked on understanding media efficiency of brand plans as well as building and selling audience measurement products. As a result of this vast experience, he has a 360° view of the value that efficient audience research can bring to brand media plans. His work experience of nearly 25 years has been spread primarily over stints at HUL and at the Petroleum Retail Business of Reliance Industries. At HUL, he worked on evaluating the advertising and price responses of key hair care and beverage brands. As CEO aMap, he worked on establishing an audience measurement system founded on new technology. Amit has done his MBA from IIM-Ahmedabad and his B.Tech from IIT-Delhi.