ViziSense Report Unveils Social Media as the Next Big Thing after Cricket & Bollywood!!!
Facebook reigns with 2.21 crore users, followed by Orkut at 1.85 crore
- Extensive use of social media at the workplace by users aged between 25-35 years
- 60% users hail from non-metro cities
- Social media usage is at its peak between 6-10 pm, fast becoming the new prime time
- On Facebook, maximum time is spent on Applications whereas the Facebook HomePage sees highest usage and reach
Mumbai, October 15, 2010: ViziSense, India's leading online audience and ad measurement platform has released a custom research report on Social Media usage in India. Unlike the usual methods of surveys and multiple-choice answers, these insights are drawn, analyzed and collated from the actual observed behavior of a significant sample of online users (as part of the ViziSense India panel of over 1,00,000 users)
60% of users of Social Media reside outside the metros, which show the increasing popularity of Social Media sites in tier II cities. Analysis of day-part activity shows increase in activity post noon; peaking between 6 - 10 pm. Users in the age group of 25-35 are most active around 3 pm indicating extensive use of social networks at the workplace and the desire to catch-up with the community post mid-day meals. As an indicator of stickiness and loyalty, Social Media is highly addictive with more than 50% users on Facebook returning at least once in the day.
"In India, Social Media reaches 60% of the online audience. It's soon turned into a category that cannot be ignored by advertisers. Our report provides insights on what exactly are users up to when logged into their wired communities. We think that it's the next biggest craze amongst Indians after Cricket and Bollywood. ” said Amit Bhartiya, Business Head - ViziSense.
Since Facebook currently reigns as the undisputed leader in the social media space, the findings will also help Facebook application developers learn more about user behaviour and what attributes of an application are preferred by the Social Media audience. For example, FarmVille, Mafia Wars, Café World and RYBirthday come out as the top applications with both men and women playing FarmVille the most (between January – July 2010). Interestingly, women have shown a huge liking and following of the Café World application contributing to a substantial 37% usage of this application.
The report also shows that Social Media is well-spread throughout the country with approximately 60% users being non-metro residents.
- Users in the 15-24 age bracket are most active between 7 to 9 pm, indicating use of home computer to surf.
- Users in the 25-35 age group are most active around 3pm indicating extensive use of social networks at work.
About ViziSense:
ViziSense is India's leading online audience and ad measurement platform that tracks, analyzes and reports valuable insights across the digital landscape. By providing access to refined audience segments, ViziSense helps publishers, marketers and agencies with competitive intelligence about audiences for over thousands of websites. Launched almost 2 years back, the ViziSense methodology involves collation & triangulation of online browsing behaviour from a 100,000+ India panel and cookie-level data from hundreds of publisher tags, using the hybrid approach for cookie-deletion. ViziSense is powered by Komli Media technology. For more information, kindly visit http://www.vizisense.com/For any further information please contact:
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